we specialize in the expert repair of Rolex and Tag Heuer watches, along with a broad range of luxury watch brands

Industry News from AWCI
(American Watchmakers-Clockmakers Institute)

Horological Times – April 2007

Excel Time Service, a leader in quality watch repair and after-sales service, recently opened its state-of-the-art watch and clock repair facility in Coral Gables, Florida.

Excel Time Service offers a wide range of watch and clock repair and restoration services to watch manufacturers, watch retailers, and watch owners.

Excel Time Service has already earned the confidence and trust of leading watch manufacturers worldwide, including Rolex®, Breitling, Omega, Longines, Rado, Cuervo y Sobrinos, Baume & Mercier, and Bell & Ross, as well as premier watch retailers.

The company's founder and president, Patrick Puton, brings more than 20 years of watch after-sales service management experience and know-how having successfully overseen the after-sales service operations of Rolex® Watch USA and most recently those of Louis Vuitton-Moet-Hennessy (LVMH) Watch & Jewelry USA. He also brings expertise in vintage watches as former manager of the vintage watch department (USA) at the venerable auction house, Christie's. In addition, Puton holds a joint-graduate M.B.A. and Journalism degree from Columbia University, New York.

Puton feels that his background is one of Excel Time Service's most important assets. "I've had the privilege to work for some of the finest watch manufacturers in the world," he says. "I believe that gives us credibility. With all the new complicated mechanical watches being produced, the individual who buys a watch for thirty to thirty-five thousand dollars has to be assured that the people who are servicing that watch know what they are doing. I am proud of the fact that we have some of the most skilled watchmakers in the industry."

Excel Time Service technical facilities, located in the Alhambra Towers in Coral Gables, Florida, provide basic and complete overhaul service for mechanical as well as quartz movements. Refurbishing and refinishing, including watch manufacturers' and jewelers' stock pieces, as well as custom engraving services are also available. Other services include vintage timepiece restoration and insurance appraisals. All work is done on premises and guaranteed.

Lazaro Medina, the company's watchmaker and director of technical operations, has been specializing in the repair and service of mechanical movements for over 20 years. Medina is factory-trained in the repair of Rolex®, Ebel, Zenith, Breitling, TAG Heuer, as well as ETA movements. "All our staff is factory-trained and use only genuine parts, tools, and equipment," according to Medina. "Moreover, we strictly adhere to the work methods and quality control standards of the brands Excel Time Service is authorized to service."

There are six full-time watchmakers and client advisors on staff making it possible for personalized service and fast turnaround time on repairs. Currently, this is ten business days or less from estimate authorization.

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